Loanio

Taking peer to peer loan

OVERVIEW

Our peer-to-peer loan application revolutionizes borrowing and lending by connecting
individuals directly bypassing traditional financial institutions. With our user-friendly platform
borrowers can easily access affordable loans tailored to their needs, while lenders can diversify
their investments and earn attractive returns. Enjoy a secure and transparent lending
.experience, leveraging the power of community capital to unlock financial opportunities for all

SOLUTION

The application provides a solution for individuals who have limited access to traditional loans by connecting them directly with potential lenders. This opens up new avenues for borrowing, allowing individuals to obtain loans that may otherwise be difficult to access
For lenders, the application offers a solutiono diversify their investment portfolio Instead of relying solely on traditional

PROBLEM

  • High interest rates: Traditional financial institutions may charge high interest rates,
    making the loan expensive for individuals.
  • Limited Access to Loans: Traditional lending institutions often have strict eligibility criteria,
    leaving many individuals with limited access to loans
  • Lack of Transparency: Traditional lending processes can lack transparency,
    leaving borrowers uncertain about the terms and conditions of their loans

USER REASEARCH

I conducted a user survey to find out first what they live and what their
expectations are all about taking a loan, so many pain points came up but many motivations
In addition, I conducted additional research regarding existing loans today to identify gaps
.Carrying out the research helped me understand the needs of my colleague who took a loan

COMPETITIVE ANALYSIS

RESULT

0%

Many claimed that today they want
to take relatively high loans

0%

They did not receive a very
good service in providing a loan
at external institutions

0%

Most of the members claim that
the interest rates are too high

0%

Many claimed that today they want
to take relatively high loans

0%

They did not receive a very
good service in providing a loan
at external institutions

0%

Most of the members claim that
the interest rates are too high

PERSONA

About

She is a 42 year old housewife with a regular job and a family to support. She values ​​financial stability and takes her responsibilities seriously
Sara has experience in managing loans, as she previously took out a mortgage for her home. She knows the loan application process

Goals

Sarah's main financial goal is to manage her household expenses efficiently and ensure a secure future for her family

Maya Avni

42

Tivon

Personal Manager

About

Mike is a 28 year old freelancer with a passion for entrepreneurship. He enjoys the flexibility of his job but faces unique financial challenges due to irregular income streams

Goals

Mike's main financial goal is to expand his independent business and invest in new equipment and technology to improve his services.

Dan Smith

28

Tel Aviv

Entrepreneurial freelancer

About

Mike is a 28 year old freelancer with a passion for entrepreneurship. He enjoys the flexibility of his job but faces unique financial challenges due to irregular income streams

Goals

Mike's main financial goal is to expand his independent business and invest in new equipment and technology to improve his services

Mike

28

Tel Aviv

Entrepreneurial freelancer

About

She is a 42 year old housewife with a regular job and a family to support. She values ​​financial stability and takes her responsibilities seriously
Sara has experience in managing loans, as she previously took out a mortgage for her home. She knows the loan application process

Goals

Sarah's main financial goal is to manage her household expenses efficiently and ensure a secure future for her family

Sara

42

Tivon

Personal Manager

PAIN POINTS

03

Insufficient support and guidance
throughout the loan process

02

High interest rates and expensive loans
and Lack of transparency in loan transactions

01

Complex and Lengthy Application Processes and unclear loan terms and hidden fees

Offer competitive interest rates that are more convenient compared to traditional lending institutions
.This can attract borrowers who are looking for affordable loan options

MOTIVATION

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

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USER FLOW

FLOW

REGISTRATION + ON BOARDING

LOAN PROCESS

🙂 Thanks for wathicg