Loanio
Taking peer to peer loan
OverView Project
Our peer-to-peer loan application revolutionizes borrowing and lending by connecting
individuals directly bypassing traditional financial institutions. With our user-friendly platform
borrowers can easily access affordable loans tailored to their needs, while lenders can diversify
their investments and earn attractive returns. Enjoy a secure and transparent lending
.experience, leveraging the power of community capital to unlock financial opportunities for all
Solution
The application provides a solution for individuals who have limited access to traditional loans by connecting them directly with potential lenders. This opens up new avenues for borrowing, allowing individuals to obtain loans that may otherwise be difficult to access
For lenders, the application offers a solutiono diversify their investment portfolio Instead of relying solely on traditional
Problem
- High interest rates: Traditional financial institutions may charge high interest rates,
making the loan expensive for individuals. - Limited Access to Loans: Traditional lending institutions often have strict eligibility criteria,
leaving many individuals with limited access to loans - Lack of Transparency: Traditional lending processes can lack transparency,
leaving borrowers uncertain about the terms and conditions of their loans
User Reasearch
I conducted a user survey to find out first what they live and what their
expectations are all about taking a loan, so many pain points came up but many motivations
In addition, I conducted additional research regarding existing loans today to identify gaps
.Carrying out the research helped me understand the needs of my colleague who took a loan
Competitive Analysis
Result
Many claimed that today they want
to take relatively high loans
They did not receive a very
good service in providing a loan
at external institutions
Most of the members claim that
the interest rates are too high
Many claimed that today they want
to take relatively high loans
They did not receive a very
good service in providing a loan
at external institutions
Most of the members claim that
the interest rates are too high
Persona
About
She is a 42 year old housewife with a regular job and a family to support. She values financial stability and takes her responsibilities seriously
Sara has experience in managing loans, as she previously took out a mortgage for her home. She knows the loan application process
Goals
Sarah's main financial goal is to manage her household expenses efficiently and ensure a secure future for her family
Maya Avni
42
Tivon
Personal Manager
About
Mike is a 28 year old freelancer with a passion for entrepreneurship. He enjoys the flexibility of his job but faces unique financial challenges due to irregular income streams
Goals
Mike's main financial goal is to expand his independent business and invest in new equipment and technology to improve his services.
Dan Smith
28
Tel Aviv
Entrepreneurial freelancer
About
Mike is a 28 year old freelancer with a passion for entrepreneurship. He enjoys the flexibility of his job but faces unique financial challenges due to irregular income streams
Goals
Mike's main financial goal is to expand his independent business and invest in new equipment and technology to improve his services
Mike
28
Tel Aviv
Entrepreneurial freelancer
About
She is a 42 year old housewife with a regular job and a family to support. She values financial stability and takes her responsibilities seriously
Sara has experience in managing loans, as she previously took out a mortgage for her home. She knows the loan application process
Goals
Sarah's main financial goal is to manage her household expenses efficiently and ensure a secure future for her family
Sara
42
Tivon
Personal Manager
Pain Points
03
Insufficient support and guidance
throughout the loan process
02
High interest rates and expensive loans
and Lack of transparency in loan transactions
01
Complex and Lengthy Application Processes and unclear loan terms and hidden fees
Offer competitive interest rates that are more convenient compared to traditional lending institutions
.This can attract borrowers who are looking for affordable loan options
Motivation
Color
1E40C5
06111E
E1F5FE
00B0FF
Typographic
Regular
Medium
Semi Bold
Aa
Roboto
Regular
Medium
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
Roboto
User Flow
UX Design
Registration + On Boarding Frame
Loan Prosess
